First, the bad news. This is nothing surprising, and the trend is going to continue for the foreseeable future.

However, there’s also the good news, which I find encouraging. I’m not so much encouraged by tech companies trying to be nicer to the environment as I am by the fact that the market seems to be creating this movement. There is growing concern on the part of these companies’ clients about how what we do impacts the planet, and that can only be good.