Gina from Lifehacker had a post yesterday about Google’s dominance of her personal online data and her [late, futile] attempts to stop it.  Well, basically, it’s a post about how Yahoo! search is more or less just as good as Google, but my summary of her motivation is accurate.

I’m not saying “I told you so,” or anything like that, because I am every bit as guilty of feeding the Googles as most average internetters.  To be honest, there is just too much that they do too well to justify NOT using a lot of their (free!) services.  To only come to grips with the risk inherent in giving one company control of so much information at the three- or four-year mark seems oddly shortsighted, though.

Have we just buried our heads in the digital sand up to this point, innately aware but consciously ambivalent about this course of events?  Is it possible we’ve reached a social tipping point, and this may signal the start of a mainstream Google backlash?