Picked up an article from the Journal-Sentinel yesterday about how Schlitz is going back to the original formula, in bottles only.
A little excerpt from that article:
Despite the renewed focus on aging boomers, Schlitz might also find new fans among drinkers in their 20s, Schumacher said. He cited Pabst Blue Ribbon, another old-time brand that has enjoyed a revival in recent years from young drinkers drawn by its retro appeal – and lack of a big ad campaign.
“They might get some young hipsters” to drink Schlitz, Schumacher said, “just because of the irony of it.”
No, they “might” not– I GUARANTEE you that’s what will happen.