Well… Schlemiel, Schlimazel.

Schlitz bottlePicked up an article from the Journal-Sentinel yesterday about how Schlitz is going back to the original formula, in bottles only.

A little excerpt from that article:

Despite the renewed focus on aging boomers, Schlitz might also find new fans among drinkers in their 20s, Schumacher said. He cited Pabst Blue Ribbon, another old-time brand that has enjoyed a revival in recent years from young drinkers drawn by its retro appeal – and lack of a big ad campaign.

“They might get some young hipsters” to drink Schlitz, Schumacher said, “just because of the irony of it.”

No, they “might” not– I GUARANTEE you that’s what will happen.

One thought on “Well… Schlemiel, Schlimazel.”

  1. I would drink schlitz! Especially if they installed some cool retro signs in bars. Maybe Penny Marshal could become the spokeswoman.

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